Tuesday, November 17, 2009

Forrester survey confirms what most of us already knew

Forrester Research has recently published a study that confirms what most of us already suspected - most US consumers are unwilling to pay for on-line content. Their research has found that 80% of US and Canadian internet users would not pay for access to newspaper and magazine websites.

What about the 20% who are willing to pay? What did Forrester find out about these people? There was very little consensus in the data. Gender and marital status does not impact willingness to pay for on-line news. Income only makes a small difference. Those willing to pay for magazine content are slightly younger than those willing to pay for newspaper content.

Interestingly, 60% of newspaper executives have considered the option of pay-for-content although only 10% actual charge for on-line access.

Click here view The New York Times article on the Forrester study

Click here to see the study discussed on Forrester's blog

Monday, November 16, 2009

The next phase of social games?

This CNet article gave me hope that it won't be Mafia Wars and FarmVille forever...


Tuesday, November 10, 2009

Disappointing Games of 2009

Saw this on gamedaily.com and thought you would enjoy! The most disappointing games of 2009 are:


Saturday, November 7, 2009

What does it mean to experience a startup?

Startup is all about the agility with which its leader can make changes.
How quickly can one learn that one is failing and how quickly can they adjust?

An established company that a startup wants to beat has the luxury (and its Achilles heel) to fail every six months -- i.e. wait for six months to learn whether they failed or succeeded in whatever they put in play and then another six months to make adjustments. In contrast, a startup, that luxury is 10 days to learn if you succeeded and then another 7-10 days to adjust.

This is the reality and intensity of innovation.
Fail early and fail often. Learn always.

Wednesday, November 4, 2009

Learn to DJ by playing a video game

According to this article in the Mercury News, the new DJ Hero can actually help you learn some necessary skills on the turntables. My biggest frustration with Guitar Hero is that it doesn't teach you to play, but maybe they are finally starting to figure out the power of learning with video games.


Tuesday, November 3, 2009

What Can't Social Media Do?

The term "social media" seems to be analogous to "marketing strategy" nowadays. Social Media is an important tool in creating brand awareness and reaching existing and potential customers with your company's messages but it is not in and of itself a marketing strategy. It's a set of tools that feed in to the bigger picture. It's a piece of a much bigger puzzle.

I love this piece that I found on Mal's Blog about what Social Media cannot do. Here are 10 Things That Social Media Can't Do from http://www.malchia.com/wp/.

Monday, November 2, 2009

I'm Adding "Prosumerism" to my Vocabulary Today...

I just found this interesting article on denisbhancock.com that got me thinking about the idea of "prosumerism"...