This made me think of video games today and how some (albeit laughably) try to make (or force) you to have an emotional connection with characters. I have to applaud some efforts made, like with Gears of War 2 ads. Initially, the music and content juxtaposition had me smirking every time (I personally think that was the intent), but then I could gradually see where some gamers would take it as an emotional task to be had. In-game, there are some cut scenes to keep any momentum or inside joke going. Take it however you please.
This is a serious games issue also... how serious can you make or a player take a scenario. The factor I'm addressing here is character involvement and interactivity. If I'm standing by with no way to get involved, I have a passive connection... rubber-necking with interest at the most. If I have some manner of control in the situation, I'm at least going to be more active in that relationship with a greater hope of connection.
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