How quickly can one learn that one is failing and how quickly can they adjust?
An established company that a startup wants to beat has the luxury (and its Achilles heel) to fail every six months -- i.e. wait for six months to learn whether they failed or succeeded in whatever they put in play and then another six months to make adjustments. In contrast, a startup, that luxury is 10 days to learn if you succeeded and then another 7-10 days to adjust.
This is the reality and intensity of innovation.
Fail early and fail often. Learn always.
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