Women do buy video games

When we first started our company, many asked us do women/girls play video games? All our research indicated that women/girls made up more than 50% and more the community of those playing online games.

The article Videogame Firms Make a Play for Women discusses the new products that are about to flood the market and cater to the taste of girls and women gamers.

However, unlike the toy industry, the companies will be in for a big surprise of minimal takers, if they make the games too stereotypical femme pink. The gamers have gender-agnostic need of intrigue, strategy and fun.

I am just glad that the video game industry is no longer missing out on the gamergirl power.

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